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Advanced Digital Marketing Industry Proficiency Program

dmStep1.mp4

Kickstarting your Journey as a Digital Marketer

Orientation

Network & Slack Training Session

Know your Self Assessment

Customer Diagnostic Test

Business Models and Competitor Research

Live Class

How to create a Customer Persona?

 Captain Collab: Building Customer Personas with Research & Data

Live Class (Jam Session)

Minor Project: Brand Analysis for brands like Zoom & Lenskart 

Minor Project

Understanding Marketing Funnels

Success Metrics of a Funnel

Captain Collab:  Marketing Funnels & Metrics

Identifying the right career fit for you in Digital Marketing

Counselling

Understanding Social Media roles, goals, and platforms 

Why do 'Brands' need Social Media Marketing?

Brand Awareness Strategies for Instagram 

Live class

Funnel Building Strategies for Instagram

Creating Social Media Strategy for Instagram

Minor Project: Creating Social Media Strategy for Brands like Zoom & Lenskart

Content Ideation for Instagram

Creating Content Calendar for Instagram

Deep Diving into Content Ideation, Bucketing and Content Calendar

How to create Instagram Posts?

Content Ideation & Creating Content Calendars

Stepping into the world of Instagram Reels

Creating Instagram Stories & Posts

Content Strategy: Creating brand awareness 

Leveraging AI for Writing & Canva or Design

 Introduction to LinkedIn

Creating Viral Content for Instagram

Live Class(Jam Session)

Introduction to LinkedIn

Cracking LinkedIn Strategy

Content Creation for LinkedIn

Creating LinkedIn Strategy and Content

Creating LinkedIn Marketing Strategy for Brands like Zoom & Lenskart

Introduction to YouTube

YouTube Analysis and Growth Hacks

Social Media Campaign Optimisation

Social Media Campaign Reporting

Campaign Reporting and Optimisation

Optimizing your Social Media Marketing

Let's Build you a Kickass Digital Marketer's Resume

Optimizing Your LinkedIn Profile to Catch Recruiters' Attention

Mastering Social Media Marketing Interview Preparation

Social Media Marketing  Ethics

Reading Resource

Improving your writing with Industry Terminology

Social Media Community Engagement

Online Reputation Management

Reading Resources

Twitter and Microblogging

Crafting Social Media Marketing Strategy for a brand

Portfolio Project

Understanding SEO & Setting up Google Keyword Planner

How does the world of Search Engines work?

How Websites and URLs are structured?

Keyword Research & Analysis for Myntra

Identifying the Website Structure and URL Optimisation

What are Keywords and how to identify them?

Creating SEO-friendly Content with the help of ChatGPT

 Keyword Research and Content Creation

 Keyword Research and Content Creation for Brands like Myntra

Introduction to On-Page SEO 

Introduction to Technical SEO

Understanding Technical SEO: Part 1

Understanding Technical SEO: Part 2

Introduction to Off-Page SEO

Website Audit 

Website Audit for On-Page, Technical, and Off Page SEO Issues

 Explore Google Search Console and learn how to use essential SEO Tools 

 Important Google Updates and Case Studies

SEO: Doubt Solving and Interaction Session

Understanding SEO Metrics and creating SEO Strategy

Creating SEO Strategy for an E-Com Website

 Creating SEO Strategy for a SaaS Website

Creating SEO Strategy for a Brand

 Live Class (Jam Session)

Building a kickass Digital Marketer's Resume

How to build a Strong Linkedin Profile

Live Session

How to prepare for the Interview in SEO

App Store and YouTube Optimisation

Recorded Lesson

How to Find Errors in a Website?

How to Build a Website from Scratch?

Recorded Lessons

Search Engine Optimisation: Brand Audit

Introduction to Performance Marketing

 Understanding the Scope of Performance Marketing

Starting Your Journey with Marketing Funnels

 Understanding Marketing Metrics and KPIs

   	 Understanding of Root Cause Analysis

Reading/Video Resource

 Tools for Root Cause Analysis

A Guide to Google Analytics

Navigating Google Analytics Dashboards

Starting Your Excel Journey

Excel Formulas Cheat Sheet 

Data Visualization on Excel

 Data Analysis on Excel

Google Analytics

Understanding Online PPC Advertising

Google Ads and Business Integration

Crafting Winning Google Search Ads

The Art of Writing for Google Ads

Understanding Shopping Ads and Universal App Campaigns

Strategies for Google Ad Campaigns

Mastering Data Visualization and Reporting

Types of Reports in Performance Marketing

Reading/Video Material

Tools for Data Visualization and Reporting on Google

Setting up a Google Campaign

Paid Marketing on Meta Platforms

Introduction to Meta Platform and Business Integration

The Art of Ad Copy in the Meta Universe

Running Campaigns and A/B Testing Analysis

Strategies and A/B Testing Insights

Campaign Strategies for Meta Success

Campaign Optimization Strategies in the Meta Universe

Mastering Data Visualization and Reporting on Meta

A Guide to Data Visualization and Reporting

Running a Meta Campaign

Mastering Mid Funnel Optimization

Introduction to Mid Funnel 

LinkedIn: Strategies for B2B Success

Mastering Play/App Store Optimization and Apple Search Ads

Leveraging Email Marketing 

Mastering WhatsApp, SMS, and IVR for Marketing

E-com Advertising and Strategies

Navigating the World of Influencer Marketing

An Introduction to Affiliate Marketing

Strategies for Targeting and Retargeting Online

Intro to Paid search and Google ads ecosystem

Search Campaign Deep Dive (Part 1)

Search Campaign Deep Dive (Part 2)

Creating Google Search Ads for a Brand

Project

Bidding, Budgets & Optimization

Display, Shopping & PMax Overview

Based on auction insights of a Google Search Ad Campaign - suggest optimizations to campaign

Campaign Launch Simulation & Optimization Walkthrough

Case Study of Google Ad Campaigns + Tracking

Meta Ads Ecosystem + Funnel Thinking

Case study - Google Ads

Audience Mastery + Campaign Setup

Creatives That Convert (Static + Video)

Pixel, Events & Conversion Tracking

Metrics, Optimization,  Budgeting & Scaling ads

Retargeting + Ad Sequencing + UGC Strategy

Launch Simulation + Strategy Pitch

Mid Funnel Mastery - Nurturing to Converting

Conversion Psychology + Conversion rate optimization (CRO)

Email + WhatsApp sequences as MOFU + BOFU channels

Optimise Web page and Create a Mid-funnel Communication strategy for improving CR

Become a Digital Marketer in 20 Weeks

Meet your Captains